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School of Business featured news

Business Ethics Expert to Discuss Evolving Role of Religion, Ethics, and the Workplace

Posted on by Claire Hall

UConn Today – It was, perhaps, the most talked-about wedding cake in the history of marriage ceremonies.

In 2012, Masterpiece Cakeshop in Lakewood, Colo., refused to make a custom wedding cake for the marriage of a same-sex couple. The bakery owner objected, saying that the ceremony conflicted with his religious beliefs.

Although the Colorado Civil Rights Commission found the bakery had discriminated against the couple, the U.S. Supreme Court later overturned that decision in 2018. The ruling said the Commission failed to maintain religious neutrality, sidestepping questions about anti-discrimination laws and human rights.

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Robert Bird: Legal Strategy is an Untapped Competitive Advantage for Companies

Posted on by Scott Slater III

UConn Today – CEOs and corporations should integrate legal strategy – an often-overlooked competitive advantage – into the core of their business plans, says Business law professor Robert Bird.

“Legal knowledge is the last great source of untapped competitive advantage in organizations, and the corporations that recognize this can unlock a storehouse of value creation that their rivals might miss,’’ Bird says.

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‘Go Getter’ High School Students Explore Data Analytics Profession at UConn Event: ‘It Looks Like a Fun Career’

Posted on by Claire Hall

UConn Today – Isabella Escobar and Anwesha Gupta, both juniors at Avon High School, spent a few minutes Monday morning in a friendly competition to see whose robot could scoop up more blocks and get them across a goal line.

They were among 40 students from Avon, Farmington, and Capital Preparatory Magnet School in Hartford, who spent part of the day at UConn’s Graduate Business Learning Center, exploring careers in data analytics. The Data Analytics Day event was organized in partnership with Junior Achievement of Southwest New England.

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Managers Can Help Their Gen Z Employees Unlock the Power of Meaningful Work − Here’s How

Posted on by Kelly Kennedy

UConn Today – Finding fulfilling and motivating work is a challenge for many people, but it can be especially difficult for those just starting their careers. And as Generation Z professionals – those born between 1997 and 2012 – increasingly seek personalized career paths, managers are tasked with helping employees find meaning in their roles while also meeting organizational goals.

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UConn School of Business to Induct Five Distinguished Business Executives into ‘Hall of Fame’

Posted on by Claire Hall

UConn Today – The School of Business will induct five alumni business leaders into its ‘Hall of Fame’ during a dinner and ceremony on Friday, April 11 at the Hartford Marriott Downtown.

The School’s signature event typically draws hundreds for a night of celebration.

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UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands

Posted on by Claire Hall

UConn Today – Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will be ones you’ve never heard of before.

That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick wondered how novel brands could make inroads in a very crowded marketplace.

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UConn Business Students Help Landmark Harriet Beecher Stowe Center to Expand Its Audience, Thrive

Posted on by Claire Hall

UConn Today – Agroup of first graders from the Annie Fisher Magnet School in Hartford sat cross-legged on the floor at The Stowe Center for Literary Activism in Hartford on a recent Friday morning, eager to explain what the word “freedom’’ means to them.

The Stowe Center is the final home of Harriet Beecher Stowe, the acclaimed author of the anti-slavery novel “Uncle Tom’s Cabin,’’ published in 1852, which helped change Americans’ attitudes toward abolitionism.

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Hartford, Stamford Campuses Open ‘Innovate Labs’ Where Technology, Fun, and New Skills Connect

Posted on by Claire Hall

UConn Today – Freshman Barbara Hawke Lopez was the captain of her high school robotics team and enjoys coding and emerging technology.

When she discovered that Innovate Labs was opening a facility on the UConn Stamford campus, with hands-on learning opportunities in emerging technology, she was intrigued.

Today, Hawke Lopez is employed as a lab assistant there, teaching her peers how to experiment with new technology, and helping them develop their confidence in the automation of the future.

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