UConn Today – Finding fulfilling and motivating work is a challenge for many people, but it can be especially difficult for those just starting their careers. And as Generation Z professionals – those born between 1997 and 2012 – increasingly seek personalized career paths, managers are tasked with helping employees find meaning in their roles while also meeting organizational goals.
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School of Business featured news
UConn School of Business to Induct Five Distinguished Business Executives into ‘Hall of Fame’
UConn Today – The School of Business will induct five alumni business leaders into its ‘Hall of Fame’ during a dinner and ceremony on Friday, April 11 at the Hartford Marriott Downtown.
The School’s signature event typically draws hundreds for a night of celebration.
UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands
UConn Today – Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will be ones you’ve never heard of before.
That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick wondered how novel brands could make inroads in a very crowded marketplace.
With Fierce Work Ethic, Business Students Take First Place in American University Case Challenge
UConn Today – A fierce work ethic, great research, and many hours of practice helped the Husky Case Competition Club win the top prize at the 32nd Kogod Case Competition at American University earlier this month.
UConn Business Students Help Landmark Harriet Beecher Stowe Center to Expand Its Audience, Thrive
UConn Today – Agroup of first graders from the Annie Fisher Magnet School in Hartford sat cross-legged on the floor at The Stowe Center for Literary Activism in Hartford on a recent Friday morning, eager to explain what the word “freedom’’ means to them.
The Stowe Center is the final home of Harriet Beecher Stowe, the acclaimed author of the anti-slavery novel “Uncle Tom’s Cabin,’’ published in 1852, which helped change Americans’ attitudes toward abolitionism.
Hartford, Stamford Campuses Open ‘Innovate Labs’ Where Technology, Fun, and New Skills Connect
UConn Today – Freshman Barbara Hawke Lopez was the captain of her high school robotics team and enjoys coding and emerging technology.
When she discovered that Innovate Labs was opening a facility on the UConn Stamford campus, with hands-on learning opportunities in emerging technology, she was intrigued.
Today, Hawke Lopez is employed as a lab assistant there, teaching her peers how to experiment with new technology, and helping them develop their confidence in the automation of the future.
FinTech Grad Student Nick Savignano Earns Competitive International Business Fellowship
UConn Today – Graduate student Nick Savignano ’25 has always been the type of person to roll up his sleeves and help others, whether spearheading a new project at work or clearing debris after Hurricane Katrina.
‘Equity Now’ Speaker to Address Immigration Law, Policies Under Trump Administration
UConn Today – Professor Tania N. Valdez, a George Washington University Law School faculty member and an attorney who has represented immigrants for more than a decade, will speak about “Immigration Law and the New Presidential Administration’’ next month.
UConn Online Grad Programs Lauded for Quality, Value for Veterans
UConn Today – Several of UConn’s online graduate programs are highly ranked for the quality, value, and flexibility they offer to veterans, including one that recently earned the top spot nationwide in U.S. News & World Report’s annual review.
The UConn School of Nursing’s programs were named No. 1 for veterans wishing to pursue online graduate studies in that field, along with high rankings for others: the School of Business (no. 8); the College of Engineering (no. 22); and the business school’s MBA program (no. 62).
U.S. News & World Report Ranks UConn’s Graduate Business Programs Among the Best Online
UConn Today – Three UConn School of Business programs are ranked among the 2025 Best Online (Non-MBA) Programs by U.S. News & World Report.
The Financial Technology (FinTech), Human Resources Management (MSHRM), and Master of Science in Accounting (MSA) ranked as No. 12 in the nation. The recognition is particularly gratifying because the first two programs are newcomers to the rankings, having just become eligible for assessment. The MSA program is a long-established program.